The mark
The Mark
A six wedge asterisk with an emphasised top wedge and a solid centre dot. The lockup is the mark followed by the wordmark, always lowercase.
Mark height is 1.75 times the wordmark cap height. The gap between them is 0.26 of the mark height. Never redraw the mark. Use the supplied file.
[ ask-OO-lee-uh ]
Overview
About Askulia
Your buyers stopped googling. A growing share of them ask an assistant and get one answer naming three or four companies. There is no page two. Askulia measures whether you are in that answer, on the same rubric every month, and does the work to change the number.
Tagline: Get named when your buyers ask AI.
What we do
Measure AI visibility on a fixed question set across every major answer engine, then work on the evidence those engines read.
What we will not do
Guarantee a position in any answer engine. Nobody controls the output of a model they do not own.
Identity
Logo Lockups
Horizontal for UI, headers and wide layouts. Stacked for square formats and social.
Clear space
Maintain clear space equal to half the mark height on all sides. Nothing else sits inside that boundary.
Clearspace equals half the mark height
Stacked lockup for square and social formats
Identity
Logo Variants
- Ink on bone for light backgrounds
- Yellow on ink for dark backgrounds
- Bone on ink for monochrome dark
- Ink on yellow for accent panels
Identity
Icon Usage
The mark stands alone in tight spaces. Favicons, app icons, avatars and the checkout badge. It stays legible down to 16px.
Identity
Do Not
Six things that break the mark. Each tile below is a wrong example.
Do not rotate it
Do not stretch or condense it
Do not recolour it outside the palette
Do not add effects or shadows
Do not place it on a busy background
Do not rebuild the mark or change the spacing
Visuals
Colour Palette
The palette is deliberately small so the brand is recognisable at a glance.
Yellow is a surface or an accent, never body text on bone. Coral is used sparingly, mostly in headings. No gradients, no drop shadows, no colour outside this list.
Secondary text Ink 70 #5C574C. Rules and card borders Line #E6E0D2.
Visuals
Type: Space Grotesk
One typeface throughout. H1 and H2 at 700, body at 400, labels at 500. Headings carry tight letter spacing of minus 0.02em. No other typeface.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & . , : ; ? ! @ # % ( ) [ ] / *
| Tier | Weight and size | Specimen |
|---|---|---|
| H1 | Bold, 48 to 64px | Get named when your buyers ask AI |
| H2 | Bold, 24 to 32px | How answer engines choose |
| Body | Regular, 16 to 18px | We run your question set across every major answer engine. |
Application
The Products
Three ways to work with Askulia.
Prompt Pack
The question set and the rubric.
Rs 1,799 in India · $19 international
Visibility Report
One time. Your score, the competitor named instead of you, and the fixes ranked.
Rs 19,999 in India · $249 international
Done For You
Ongoing engagement.
Quoted per client
Application
House Rules
- No photographic imagery. Every mockup is drawn as flat vector or CSS.
- All text is live text, never an image of text.
- No em dashes in copy. Use a full stop or a comma.
- Never invent products, prices, clients, statistics or testimonials.
- Keep density low. If a layout feels crowded, remove an element rather than shrinking the type.